©2025

Art direction of photography, video, print and digital assets across a multi-year creative partnership between LEGO and BBC Top Gear magazine.

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a detail of the lego technic porsche 911, shot by mitch payne
a detail of the lego technic porsche 911, shot by mitch payne

PhotographyMitch Payne
Wilson Hennessy

VideoImagine

lego technic dodge charger, shot by wilson hennessy
a spread from bbc top gear magazine featuring the lego technic lamborghini sian
lego technic top gear rally car, shot by wilson hennessy
a lego technic advert, as featured in bbc top gear magazine
a detail of the lego technic bugatti chiron, shot by mitch payne
a detail of the lego technic bugatti chiron, shot by mitch payne

Art direction of photography, video, print and digital commercial content for the Volkswagen Touareg, Featured in BBC Top Gear magazine and online at topgear.com.

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the volkswagen touareg as shot by alex howe for bbc top gear magazine
a spread from bbc top gear magazine featuring the volkswagen touareg, as shot by alex howe
the volkswagen touareg as shot by alex howe for bbc top gear magazine

PhotographyAlex Howe

a detail of the volkswagen touareg as shot by alex howe for bbc top gear magazine
a detail of the volkswagen touareg as shot by alex howe for bbc top gear magazine
a detail of the volkswagen touareg as shot by alex howe for bbc top gear magazine
the volkswagen touareg as shot by alex howe for bbc top gear magazine

Design and art direction of sponsored content featured in BBC Top Gear magazine and online at topgear.com for brands including Vauxhall, Audi, Shell, BMW, Hankook and Toyota.

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a spread from bbc top gear magazine featuring the Audi RS e-tron GT
a spread from bbc top gear magazine featuring the Audi RS e-tron GT
a spread from bbc top gear magazine featuring the Audi RS e-tron GT
a spread from bbc top gear magazine featuring the Audi RS e-tron GT

PhotographyAmy Shore
Mitch Payne

VideoImagine

lydia and her saab, shot by amy shore for shell and bbc top gear magazine
a hankook tyre, shot by mitch payne for bbc top gear magazine
a spread from bbc top gear magazine featuring Hankook tyres
a spread from bbc top gear magazine featuring Hankook tyres
tom and his porsche, shot by amy shore for shell and bbc top gear magazine

design and art direction of photography, illustration, covers and layouts for Empire – the world's biggest (and best) movie magazine.

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photographysebastian nevols
matt holyoak
john russo
martin schoeller

illustrationbill mcconkey
jacey
orlando arocena
the red dress

Art direction of photography, print and digital commercial content for Renault in BBC Top Gear magazine and online at topgear.com.

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photographywilson hennessy

design and art direction of photography and illustration for British GQ, plus design and development of their award-winning interactive digital edition.

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photographynick wilson
mitch payne
sam hofman
olly burn
andrew irwin
simon webb
rhys frampton
alex howe

illustrationzohar lazar
andré carrilho
taylor light
oscar ramos
anton emdin

videoadam bennett

corporate branding design and commercial art direction for imagine, the creative content studio at Immediate Media Co.

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i am a creative director and graphic designer based in London, UK.For over a decade I have collaborated with world-class creatives to produce award-winning work for brands including LEGO, Disney, Renault, Audi, Volkswagen, Playstation and Top Gear.My background is in publishing, having worked on the art desks at Empire magazine, British GQ and The Economist.

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Awardsthe drum awards 2023
winner, branded content team of the year
imagineCommunication Arts Annual 2021
Winner, Digital Advertising
LEGOPPA Awards 2020
Winner, Commercial Partnership
ImaginePPA Awards 2019
Silver award, Cover of the Year
Empire magazineDigital Magazine Awards 2012 & 2013
Winner, Men's Lifestyle Magazine
British GQ

ExperienceArt Director / Creative Director
Imagine
05.19 - presentDeputy Art Director
Empire magazine
08.16 - 05.19Senior Designer / Art Editor
British GQ
08.12 - 08.16Freelance Designer
The Economist
01.12 - 08.12Freelance Designer
Northstar Publishing
08.10 - 03.11

QualificationsBA Hons Graphic Design
Arts University College BournemouthFdA Visual Communication
Arts University College BournemouthFoundation Diploma Art and Design
Central Saint Martins