Connect to Nature
Brand design, visual identity and marketing assets for Connect to Nature, a video podcast launched by the makers of Gardeners' World magazine.
2026
Atria
Logo design, branding and visual identity for Atria – a premium digital marketplace bringing together the UK’s most trusted editorial publishers in one place.
2026
Good Food
Design and creative direction of concepts for an out of home marketing campaign to celebrate 35 years of goodfood.com and Good Food magazine.
2024
Immediate Media
Logo design and visual rebrand, including website and creative guidelines, for Immediate Media – it's first since the company's inception in 2011.
2023
LEGO: Share What You Love
Creative direction of photography, video, print and digital commercial content for a multi-year partnership between The LEGO Group and Immediate Media.
2025
Photography: Mitch Payne
Set builds & model making: Emma-Rose Dade
LEGO ⤫ Top Gear
Creative direction of photography, video, print and digital commercial content for a multi-year partnership between The LEGO Group and BBC Top Gear magazine.
2024
Photography: Mitch Payne, Wilson Hennessy
Yomomma
A self-initiated project to design the fattest typeface ever. Yomomma is so fat, I sent the specimen to press last year and it's still not finished printing.
2018
Square Peg
A self-initiated typographic design project, repeating a square shape with one rounded corner within a grid to form a complete typeface.
2011
Top Gear
Art direction of sponsored content featured in BBC Top Gear magazine and online at topgear.com, for brands including Vauxhall, BMW, Hankook and Shell.
2023
Photography: Amy Shore, Ben Peter Catchpole, Mitch Payne
Cunningham & Cunningham
Visual branding and logo design for Cunningham & Cunningham – a business partnership providing expertise in art and international real estate.
2025
Empire
Design and art direction of photography, illustration and cover artwork for Empire – the world's biggest (and best) movie magazine.
2019
Photography: John Russo, Martin Schoeller, Matt Holyoak, Sebastian Nevols
Illustration: Alan Kitching, Bill McConkey, Jacey, Orlando Arocena
Empire supplementals
Design and art direction for supplemental issues and special editions of Empire – the world's biggest (and best) movie magazine.
2019
British GQ
Design and layouts of editorial sections and features, plus art direction of photography and illustration for the pages of British GQ magazine.
2016
Photography: Alex Howe, Andrew Irwin, Mitch Payne, Nick Wilson, Sam Hofman, Simon Webb
Illustration: André Carrilho, Taylor Light, Zohar Lazar
British GQ digital edition
Design and development of the award-winning interactive digital edition of British GQ magazine, for smartphone and tablet devices.
2015
Radio Times
Design and creative direction of a marketing campaign for the Radio Times Christmas issue, plus brand collateral for the magazine and app.
2024
Groupe Renault
Art direction of photography, print and digital commercial content for Groupe Renault, featured in BBC Top Gear magazine and online at topgear.com.
2020
Photography: Wilson Hennessy
Volkswagen
Art direction of photography, video, print and digital commercial content for Volkswagen, featured in BBC Top Gear magazine and online at topgear.com.
2019
Photography: Alex Howe
Intelligent Life
Design and development of the interactive digital edition of Intelligent Life magazine – the quarterly culture and lifestyle publication from The Economist.
2012
Alfa Romeo Feel
Graphic design, illustration, repro and page layouts for Feel – Alfa Romeo's UK customer magazine, on behalf of global editorial agency Northstar.
2011
Audi magazine
Graphic design, illustration, repro and page layouts for Audi's UK customer magazine, on behalf of global editorial agency Northstar.
2011
I am an award-winning creative director and graphic designer based in London, with over 15 years of experience turning complex briefs into award-winning visual stories for some of the world's biggest brands.
Bio
My career began in the high-pressure, high-craft world of magazine publishing, working on the art desks of British GQ, Empire, and The Economist. That editorial foundation taught me how to marry tight deadlines with high-end aesthetics – a skill set I bring to every project.More recently, I led studio teams and oversaw large-scale projects as the Creative Director of Imagine, the commercial content studio at Immediate Media. I am currently the Creative Director of Myth – a boutique agency helping global brands to tell world-class stories.Throughout my career, I’ve collaborated with global giants including LEGO, PlayStation, Nestlé and Disney, alongside major automotive names such as Audi, Volkswagen, and Renault, to produce creative partnerships across print, digital and social platforms.My work has been recognised at the PPA Awards and The Drum Awards, and I have experience of public speaking at events like New Designers, sharing insights on my creative journey.
Experience
Creative Director
Myth Creative
2026 – Present
Art Director / Creative Director
Imagine
2019 – 2026
Deputy Art Director
Empire
2016 – 2019
Senior Designer / Art Editor
British GQ
2012 – 2016
Freelance Designer
The Economist
2012
Freelance Designer
Northstar
2010 – 2011
Qualifications
BA Hons Graphic Design
Arts University College Bournemouth
2010
FdA Visual Communication
Arts University College Bournemouth
2009
Foundation Diploma Art and Design
Central Saint Martins, UAL
2005
Awards
Branded Content Team of the Year (Imagine)
The Drum Awards
2023
Digital Advertising Photography Award (LEGO)
Communication Arts Annual
2021
Best Commercial Partnership (Nestlé)
PPA Awards
2020
Cover of the Year (Empire)
PPA Awards
2019
Best Men's Lifestyle Magazine (British GQ)
Digital Magazine Awards
2012 + 2013
Talks
From Graduate to Creative Director: A Career in Design
New Designers
2025
Colour Beyond Aesthetics panel
New Designers
2024