Atria
Brand design
Immediate Media // 2026
Logo design, branding and visual identity for Atria – a premium digital marketplace bringing together the UK’s most trusted editorial publishers in one place.
Good Food
Marketing
Immediate Media // 2024
Design and creative direction of concepts for an out of home marketing campaign to celebrate 35 years of goodfood.com and Good Food magazine.
Immediate Media
Brand design
Immediate Media // 2023
Logo design and visual rebrand, including website and creative guidelines, for Immediate Media – it's first since the company's inception in 2011.
LEGO: Share What You Love
Commercial art direction
Immediate Media // 2025
Creative direction of photography, video, print and digital commercial content for a multi-year partnership between The LEGO Group and Immediate Media.
Photography: Mitch Payne
Set builds & model making: Emma-Rose Dade
LEGO ⤫ Top Gear
Commercial art direction
Immediate Media // 2024
Creative direction of photography, video, print and digital commercial content for a multi-year partnership between The LEGO Group and BBC Top Gear magazine.
Photography: Mitch Payne, Wilson Hennessy
Yomomma
Type design
Personal project // 2018
A self-initiated project to design the fattest typeface ever. Yomomma is so fat, I sent the specimen to press last year and it's still not finished printing.
Square Peg
Type design
Personal project // 2011
A self-initiated typographic design project, repeating a square shape with one rounded corner within a grid to form a complete typeface.
Top Gear
Commercial art direction
Immediate Media // 2023
Art direction of sponsored content featured in BBC Top Gear magazine and online at topgear.com, for brands including Vauxhall, BMW, Hankook and Shell.
Photography: Amy Shore, Ben Peter Catchpole, Mitch Payne
Cunningham & Cunningham
Brand design
Freelance project // 2025
Visual branding and logo design for Cunningham & Cunningham – a business partnership providing expertise in art and international real estate.
Empire
Editorial Art Direction
Bauer Media // 2019
Design and art direction of photography, illustration and cover artwork for Empire – the world's biggest (and best) movie magazine.
Photography: John Russo, Martin Schoeller, Matt Holyoak, Sebastian Nevols
Illustration: Alan Kitching, Bill McConkey, Jacey, Orlando Arocena
Empire supplementals
Editorial Art Direction
Bauer Media // 2019
Design and art direction for supplemental issues and special editions of Empire – the world's biggest (and best) movie magazine.
British GQ
Editorial art direction
Condé Nast // 2016
Design and layouts of editorial sections and features, plus art direction of photography and illustration for the pages of British GQ magazine.
Photography: Alex Howe, Andrew Irwin, Mitch Payne, Nick Wilson, Sam Hofman, Simon Webb
Illustration: André Carrilho, Taylor Light, Zohar Lazar
British GQ digital edition
Editorial Design
Condé Nast // 2015
Design and development of the award-winning interactive digital edition of British GQ magazine, for smartphone and tablet devices.
Radio Times
Marketing
Immediate Media // 2024
Design and creative direction of a marketing campaign for the Radio Times Christmas issue, plus brand collateral for the magazine and app.
Groupe Renault
Commercial Art Direction
Immediate Media // 2020
Art direction of photography, print and digital commercial content for Groupe Renault, featured in BBC Top Gear magazine and online at topgear.com.
Photography: Wilson Hennessy
Volkswagen
Commercial Art Direction
Immediate Media // 2019
Art direction of photography, video, print and digital commercial content for Volkswagen, featured in BBC Top Gear magazine and online at topgear.com.
Photography: Alex Howe
Intelligent Life
Editorial Design
The Economist // 2012
Design and development of the interactive digital edition of Intelligent Life magazine – the quarterly culture and lifestyle publication from The Economist.
Alfa Romeo Feel
Editorial design
Northstar // 2011
Graphic design, illustration, repro and page layouts for Feel – Alfa Romeo's UK customer magazine, on behalf of global editorial agency Northstar.
Audi magazine
Editorial design
Northstar // 2011
Graphic design, illustration, repro and page layouts for Audi's UK customer magazine, on behalf of global editorial agency Northstar.
I am an award-winning creative director and graphic designer based in London, with over 15 years of experience turning complex briefs into award-winning visual stories for some of the world's biggest brands.
Bio
My career began in the high-pressure, high-craft world of magazine publishing, where I spent years on the art desks of British GQ, Empire, and The Economist. That editorial foundation taught me how to marry tight deadlines with high-end aesthetics – a skill set I bring to every project.Most recently, I led studio teams and oversaw large-scale projects as the Creative Director of Imagine, the commercial content studio at Immediate Media.Throughout my career, I’ve collaborated with global giants like LEGO, PlayStation, and Disney, alongside major automotive names such as Audi, Volkswagen, and Renault, to produce creative partnerships across print and digital platforms.My work has been recognised at the PPA Awards and The Drum Awards, and I have experience of public speaking at events like New Designers, sharing insights on my creative journey.
Experience
Creative Director
Myth Creative
2026 – presentArt Director / Creative Director
Imagine
2019 – 2026Deputy Art Director
Empire
2016 – 2019
Senior Designer / Art Editor
British GQ
2012 – 2016Freelance Designer
The Economist
2012Freelance Designer
Northstar
2010 – 2011
Qualifications
BA Hons Graphic Design
Arts University College Bournemouth
2010FdA Visual Communication
Arts University College Bournemouth
2009
Foundation Diploma Art and Design
Central Saint Martins, UAL
2005
Awards
Branded Content Team of the Year
Imagine
The Drum Awards 2023Digital Advertising Photography Award
LEGO
Communication Arts Annual 2021Best Commercial Partnership
Imagine
PPA Awards 2020
Cover of the Year (Silver)
Empire
PPA Awards 2019Best Men's Lifestyle Magazine
British GQ
Digital Magazine Awards 2012-13
Talks
From Graduate to Creative Director: A Career in Design
New Designers 2025
Colour Beyond Aesthetics panel
New Designers 2024
Get in touch if you'd like to collaborate on a project, or if you just fancy saying hi ☺
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